Preet Kaur with a slight smile, wearing large glasses, with long curly hair, in warm orange light against a brick wall

New Delhi, India

PreetKaur

Social Media Manager & Content Creator

Scripts, shoots, edits, posts. Often all for the same brand.

Watch my reelsGet in touch

I'm a social media manager and content creator with a background in design and brand building. I've grown Instagram communities from scratch, directed Reels shoots, written scripts, and handled everything from packaging direction to website copy, often all for the same brand.

I started Kalaakriti with zero budget and no paid ads. I'm always finding ways to use new tools, AI included, to move faster and create better.

Flat lay of a red beaded chain-strap bag, pink headphones, a scrunchie and bougainvillea petals beside red sneakers Swadha herbal blend tin by Anant World beside a terracotta lantern-style burner and an open clay bowl, with rose petals on gold silk
Zero budget.
No paid ads.

Reels & videos

Tap a phone to play. Swipe or use the arrows for more.

Where I've worked

  1. Apr 2026 – Present

    Marketing Executive

    Anant World

    • Write Reel scripts, coordinate and direct shoots, and edit the final content
    • Come up with Reel concepts that fit the brand's tone
    • Guide styling, framing and lighting on product photography shoots
    • Work with the design team on packaging
    • Run the weekly content calendar: posts, carousels and Reels
    • Wrote website copy for product pages and brand sections
  2. Jan 2025 – Mar 2026

    Founder & Social Media Manager

    Kalaakriti, self-employed

    • Built brand identity, visual style and tone of voice entirely through organic Instagram content, with no paid ads
    • Handled product styling, photography, Reels filming and editing, captions, hashtag research and scheduling
    • Built community through a consistent grid, interactive Stories and personal DM replies
    • Adjusted content direction based on real engagement
    • Handled customer messages, orders and follow-ups
  3. Jul 2023 – Aug 2024

    Graphic Designer

    Steelbird Helmets (Internship Jul – Dec 2023)

    • Designed graphics for helmet product lines across digital campaigns and print
    • Handled multiple briefs and deadlines
    • Used Illustrator and Photoshop daily

Skills & tools

Skills

Tools

Education & certifications

BA, 2025

School of Open Learning, University of Delhi

The Complete Digital Marketing Guide – 27 Courses in 1

Udemy

Adobe Photoshop CC Essentials

Oct 2024